Marketing automation software is a key component of marketing automation tools that enables the companies to automate its marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and many more. Marketing automation software help to automate your cross-sells, up-sells, and customer follow-ups with better lead management and prioritization to increase revenue and average deal size. The automation software can customize marketing tasks as per each customer needs and improve close rates with timely management. Marketing automation products can help to streamlines marketing workflows and measures the outcomes of an entire marketing campaigns across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.
Other Vendors of Marketing Automation Software include KEAP, Act-On Software, Omnisend, Resultados Digitais, Sailthru, Dotdigital, Exponea, Mailchimp, Manychat, Sas Institute Inc, Drip, Getresponse, Kizen, Gamooga, Resulticks, Oracle Corporation, Cordial, Nurture, Moengage, Marketo An Adobe Company, Webengage, Autopilot, Klaviyo, Iterable and Sendinblue.
MoEngage is one of the top providers of Marketing Automation Software. This software lets organizations to improve the customer engagement which can help them to grow and increase customer base. This platform can be integrated with any smartphone app or with the website. Tracking users’ behavior is also easy with this software which makes it easy to manager customer engagement and opportunity identification. This software can also segment users based on their behavior so that organizations can create marketing campaigns. Automating entire marketing process is completely possible with MoEngage Marketing Automation Software.
MoEngage Features
Open Analytics- This platform integrates analytics and marketing so that customer engagement is grown and organizations achieve goals. Data visualization can be done on this platform by integrating visualization tools. It creates analytical reports with add on tools like Tableau and many other and offers deeper insights into the data.
Customer User Interface- The customer engagement platform offers customizable dashboard that helps organizations to track the performance and all the marketing tasks on an easy to use dashboard. It can be customized to track KPIs and check results.
Behavioral Trends- MoEngage marketing automation software makes it easy to understand customer behavior with the analytics done with this software. Based on the user behavior in the app it becomes easy for segmentation of users. This helps to develop strategies for engaging customers. It can also track live campaigns and provides deep insight with real time reports.
Coherent and Funnel Analysis- For any business there are customers who are not satisfied either with the service provided or with the products offered. By using MoEngage it’s possible to track these customers with the help of customer retention coherent. This report helps in identifying weak customer base so that organizations can take preventive measures on it.
Marketing Automation Flow- The software helps to create omni channel campaigns to identify the users who are interested in organization product or service. This will help organizations in customer acquisition, engagement and retention.
Push Amplification- Push notification campaigns lets users to get high push delivery rate. This helps organizations to grow at a comparatively higher rate. MoEngage pricing is flexible and suits all budgets.
Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits
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