Marketing automation software is a key component of marketing automation tools that enables the companies to automate its marketing related activities such as email marketing, social media, direct mail, lead generation, digital advertising, and many more. Marketing automation software help to automate your cross-sells, up-sells, and customer follow-ups with better lead management and prioritization to increase revenue and average deal size. The automation software can customize marketing tasks as per each customer needs and improve close rates with timely management. Marketing automation products can help to streamlines marketing workflows and measures the outcomes of an entire marketing campaigns across segments and channels. Marketing automation software can often integrate with CRM software, CMS tools, social media management software, and account-based orchestration platforms.
Other Vendors of Marketing Automation Software include KEAP, Act-On Software, Omnisend, Resultados Digitais, Sailthru, Dotdigital, Exponea, Mailchimp, Manychat, Sas Institute Inc, Drip, Getresponse, Kizen, Gamooga, Resulticks, Oracle Corporation, Cordial, Nurture, Moengage, Marketo An Adobe Company, Webengage, Autopilot, Klaviyo, Iterable and Sendinblue.
Hubspot is a free, easy-to-use leading growth platform that allows mid-market companies to transform every element of their inbound marketing efforts including social media marketing, blogging platform, customer relationship management, website hosting, search engine optimization, marketing campaign management, marketing automation and analytics. Hubspot also covers social media scheduling, publishing, social listening, and email marketing. Hubspot includes sales pipeline management to help to keep track of real-time updates, schedules meetings and client calls and develop the leads with effective contact management and chatbots. HubSpots’ inbound marketing approach helps to attract visitors, convert leads, and close customers.
HubSpot Features
- HubSpot marketing automation software help you turn visitors into leads. HubSpot platform helps the companies to increase sales and extend their reach to target the potential audience.
- HubSpot marketing automation helps the sales teams and supports sales process can speed up the relationship building process, help sales teams find the right clients and keeps sales people with a constant supply of leads.
- HubSpot software can generate more leads using special insights from marketers to generate more sales in greater volume. It assist to your marketing efforts at each stage of the customer lifecycle
- HubSpot is useful for tracking keywords, creating blogs, and maintaining white glove SEO search engine optimization tactics. HubSpot email marketing and leads nurturing system is equipped with list segmentation capabilities, lifecycle tracking, and workflows that trigger emails based on website visitors.
- HubSpot is a fully functioning content management system (CMS) that creates content and templates with a responsive design. It also has a sales integration to bridge the gap between marketing and sales.
The Hubspot Pricing is set according to the requirements and features.
Suggested Read: Best Marketing Automation Software Vendors 2020 and Benefits
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